Prof. Bihu Wu

Bihu Wu

Professor and Director of the Center for Recreation and Tourism Research
Peking University (China)

Personal page:
http://www.pkutourism.com/guihuazhongxin.files/wubihu/ web25.htm

Bihu Wu (Tiger Wood) is one of the most known and active scholar in the field of tourism development and planning in China.
He is Professor at Peking University that he joined since 1997 and where he is conducting specialized researches in the area of tourism development, planning and management and where he teaches Tourism Planning, Tourism and Outdoor Recreation Planning, Tourism Development and Management, Tourism and Recreation Geography, Tourism Economics, Human Geography.
He is the founding member and the Director of the Research Center for Tourism Development and Planning (ReCToP) at Peking University. He was also the founding member of the Department of Tourism Management at East China Normal University in Shanghai, where he studied and worked for 17 years. He was Visiting Professor at Purdue University (USA) in 2000.

His main research interests cover areas such as recreation and tourism geography, regional tourism planning, destination marketing, cultural impact of tourism development and cultural landscape of tourist resorts.
His wide studies brought him to develop several tourism research models among which the so-called Wu's Curve of Spatial Tourist Distribution, and ReBAM (Recreational Belt Around Metropolis) model, which are the two most popular ones in his country.

Dr. Wu acts also as consultant in regional tourism planning and research, domestic tourist market studies, resort and historical site planning and design and management. Most recently he has conducted training programs and provided tourism planning and development advice in many provinces and municipalities in China. He is tourism planning consultant to WTO (World Tourism Organization). He has been selected to be the director-in-chief of the research team of Master Plan for Tourism Development and Management of Beijing Municipality, the capital city of China.

Professor Wu is the author of five books on tourism and hospitality studies and he wrote many articles related to tourism in academic and trade journals and newspapers.

He was given The Best University Textbook Award from The National Commission of Higher Education of China. He was also a recipient of The Natural Science Award from the Chinese Academy of Sciences.

At AILUN Dr. Wu teaches Tourism Planning with special emphasis on the problems related to the implementation of the "Regional Tourism System" as a tool to start tourism development in geographical areas deciding to found their economic growth on tourism industry.

Some publications

Bihu Wu (2001), Regional Tourism Planning Principles, China Tourism and Travel Press.

Bihu Wu (2000), Local Tourism Development and Management, Science Press.

Bihu Wu (1999), A Systematic Research on Domestic Tourism Market of China, East China Normal University Publishing House.

Bihu Wu (1998), Cultural Landscape of China, Shanghai People's Publishing House.

Bihu Wu (1997), Popular Hotel Management, Zhongxin Publishing House.

Y. Li and Bihu Wu (2004), A study on the mechanism and creating models of tourism advertising theme, Tourism Tribune, 19(1): 82-86.

Q. Yu, Bihu Wu and W. Zhang (2003), A review on China's tourism development and management in recent years, Human Geography, 18(5): 80-83.

Bihu Wu, X. Feng and M. Li (2003), A review on the theory of standard system for China Best Tourist Cities and its implementation, Tourism Tribune, 18(6): 40-44.

Bihu Wu and Z. Tang (2003), A study on spatial structure of national AAAA grade tourism attraction in China, Human Geography, 18(1): 1-5.

Bihu Wu and W. Zhang (2003), Review on the master plan of tourism development for Shandong Province, China, Human Geography, 18(4), 26-31.

Bihu Wu, X. Gao and B. Deng (2003), Progress in environmental interpretation: a literature review, Progress in Geography, 22(3): 326-334.

AILUN - ALTA FORMAZIONE MANAGERIALE
via Pasquale Paoli - 08100 Nuoro Italia
tel. (+39) 0784 226 226 - fax (+39) 0784 203 158
email: master@ailun.it